Bloomers

Font Companies send out emails and catalogs to advertise their fonts. Now, I know that to normal people, the prospect of buying a font seems mind boggling. But, for design snobs, keeping up with the latest fonts is like keeping up with the latest fashions. You don't want to be using a font that is so last season.

I'm typographically challenged, but I love getting my FontShop emails. Most of their fonts they highlight are gorgeous, but, more importantly, the way they use their fonts in their ads makes my head hurt. To add sprinkles on top of the frosting, they also choose brilliant, wonderful contextless snippets of poetry, sayings, quotes, and product specs to use in their examples. Some even as terrifying and exhilarating as this snippet (the paragraph in the middle):